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Revista Practica Farmaceutica, Vol. 8, Nr. 4 (28), 2015
ISSN 2066-5563  |  e-ISSN 2069-6671
ISSN-L 2066-5563
DOI: 10.37897/RJPhP

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HIGHLIGHTS

National Awards “Science and Research”

NEW! RJPhP has announced the annually National Award for "Science and Research" for the best scientific articles published throughout the year in the official journal.

ICMJE - Recommendations

Read the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly work in Medical Journals.

Promoting Global Health

The published medical research literature is a global public good. Medical journal editors have a social responsibility to promote global health by publishing, whenever possible, research that furthers health worldwide.

Trecut, prezent si viitor in publicitatea medicamentelor

REZUMAT
Acest articol abordeaza dintr-o alta perspectiva tema publicitatii medicamentelor de uz uman, atentia centrandu-se pe publicitatea medicamentelor fara prescriptie medicala. Articolul cuprinde tematici diferite si de interes din publicitatea medicamentelor OTC, cum ar fi trecerea de la era nereglementata la un cadru legal clar si coerent, multiplele transformari ale publicitatii medicamentelor de-a lungul timpului, formele de publicitate agreate in Romania si elementele obligatorii care trebuie incluse pe materialele publicitare destinate publicului larg si profesionistilor din domeniul sananatii, o comparatie intre cadrul european si legislatia nationala, despre efectele pe care le poate avea publicitatea medicamentelor si impactul acesteia asupra pacientului. Articolul de fata cuprinde, de asemenea, aspecte legate de viitorul publicitatii medicamentelor.

Cuvinte cheie: publicitatea medicamentelor, OTC, legislaţie, ANMDM

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