SELECT ISSUE

Revista Practica Farmaceutica, Vol. 9, Nr. 2 (31), 2016
ISSN 2066-5563  |  e-ISSN 2069-6671
ISSN-L 2066-5563
DOI: 10.37897/RJPhP

Indexed

DOI - Crossref
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DOAJ
Ebsco Host - Medline
Google Academic
Semantic Scholar

HIGHLIGHTS

ICMJE- Recommendations

Read the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly work in Medical Journals.

Promoting Global Health

The published medical research literature is a global public good. Medical journal editors have a social responsibility to promote global health by publishing, whenever possible, research that furthers health worldwide.

Notiuni de marketing farmaceutic

REZUMAT
Cunoașterea de marketing farmaceutic pentru farmacist și asistentul de farmacie se referă la politica de produs, de preț, de distribuție și de promovare a medicamentelor. Circulația medicamentelor nu este liberă,
ci se află sub controlul legislației.

Cuvinte cheie: marketing farmaceutic, strategii, OTC, RX, canale de distribuție, medicament

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