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HIGHLIGHTS
National Awards “Science and Research”
NEW! RJPhP has announced the annually National Award for "Science and Research" for the best scientific articles published throughout the year in the official journal.
Read the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly work in Medical Journals.
The published medical research literature is a global public good. Medical journal editors have a social responsibility to promote global health by publishing, whenever possible, research that furthers health worldwide.
Notiuni de marketing farmaceutic
REZUMAT
Cunoașterea de marketing farmaceutic pentru farmacist și asistentul de farmacie se referă la politica de produs, de preț, de distribuție și de promovare a medicamentelor. Circulația medicamentelor nu este liberă,
ci se află sub controlul legislației.
Cuvinte cheie: marketing farmaceutic, strategii, OTC, RX, canale de distribuție, medicament
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